According to a new study by J.D. Power (2016 U.S. Tech Experience Index (TXI) Study) focusing on automotive technology, BMW leads two segment when it comes to how satisfied car buyers are with the technology in their vehicles.
The BMW models that ranked the highest in their segments were the 2 Series (small premium segment) and the 4 Series (compact premium segment).
This is the first year that J.D. Power has conducted this study and the data was collected by surveying a vehicle owner’s interaction with the car’s technology at 90 days of ownership,. The major technology categories analyzed in the study include collision protection; comfort and convenience; driving assistance; entertainment and connectivity; navigation; and smartphone mirroring.